Today's Veterinary Practice

JUL-AUG 2014

Today's Veterinary Practice provides comprehensive information to keep every small animal practitioner up to date on companion animal medicine and surgery as well as practice building and management.

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Today's Veterinary Practice July/August 2014 58 Peer reviewed PracTice Building tvpjournal.com Beyond the Yellow Pages Travis Meredith, DVM, MBA, Diplomate ACT Calico Financial, Philadelphia, PA Affinity Veterinary Center of Malvern, Malvern, PA Christine Meredith, VMD Affinity Veterinary Center of Malvern, Malvern, PA This year's Practice Building column is dedicated to building today's veterinary practice . The goal of this series is to describe the many elements that impact the growth and success of your veterinary practice. Read the first two articles in this series— Moving Forward: Investing in the Future of Your Practice and Lending & Capital: Funding Your Future — at tvpjournal.com . T his article, presented in two parts, focuses on introducing new technologies that enhance our communication with clients—attracting them, fostering a relationship with them, and compelling them to come through our doors. Part 1, published in the May/June 2014 issue of Today's Veterinary Practice (available at tvpjournal.com), discussed client engagement tools—interactive platforms that create a bond with clients, establish two-way communication, and assist in practice services, such as prescription refills and appointment scheduling. This article will discuss tools that put new clients in touch with veterinary practices as well as create a positive and integrative online presence for both existing and new clients. So MAny ChoiCeS There are many new offerings geared toward marketing, but finding the right communication tool—that communicates the right message at the exact time of need—can be challenging. Acknowledging that it would be impossible to cover all these products and services, we experimented with several offerings that can supplement a practice's communication platform, enhance the client experience, and bring clients through the practice doors. Our goals are to: • Highlight some of the tools that we believe will be meaningful contributors to the business of veterinary medicine • Share our experience test-driving them in a real world environment—our newly established practice, Affinity veterinary Center of Malvern—over the past six months. Emerging Technologies for Engagement & Interaction with Clients PArT 2: ClienT MATChMAking Tools

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