Today's Veterinary Practice

JUL-AUG 2014

Today's Veterinary Practice provides comprehensive information to keep every small animal practitioner up to date on companion animal medicine and surgery as well as practice building and management.

Issue link: http://todaysveterinarypractice.epubxp.com/i/354788

Contents of this Issue

Navigation

Page 61 of 83

| PracTice Building Today's Veterinary Practice July/August 2014 60 tvpjournal.com VeTFinDeR.CoM Vetfinder.com is an emerging online search tool for pet owners seeking veterinary and other pet care ser- vices. Founded by a veterinarian, VetFinder's strategy is straightforward: • create numerous online environments where pet owners can access relevant, topical information on pet care • Provide easy access to participating veterinarians. VetFinder is a collection of five pet centered web- sites: animalhospital.com, animalhospitals.com, ani- malclinics.com, localvetsearch.com, and dogshelters .org. This enables participating practices to showcase their businesses through multiple online environments while only maintaining a single practice profile. similar to veterinarians.com, VetFinder provides a robust online presence for participating veterinary practices, increasing their individual visibility to pro- spective clients. Key Features • Web page: Participating practices have a dedicat- ed page that is accessible to prospective clients through all five VetFinder websites, which may con- tain links to the practices' own websites. • Zip code search: Pet owners search for veterinar- ians via a zip code search feature. • Appointment requests: clients request an ap- pointment by using a dedicated VetFinder phone number to call the clinic, which allows the practice and VetFinder to track calls and appointments gen- erated from the website. • Recorded calls: calls through the VetFinder phone line are recorded, which provides a way for prac- tice owners and managers to review inbound calls, objectively measure results, and train and support their practice team on effective client management skills. • Profile analytics: unique site visits to the practice's profile are tracked and available for review through the practice's dedicated portal at vetfinder.com. in our hands although veterinarians.com and vetfinder.com are considered competing products, we view them as complementary: they provide similar services to dif- Most veterinary teams acknowledge that an online presence is a critical component to cultivating a com- petitive status in today's market; however, many prac- tices—and small businesses in general—do not have the resources or insight to achieve and maintain top placement in online directories and search engines. Through this search platform, practices can benefit from increased reach without investing additional up front time and resources on their own. Key Features • Web page: Participating practices have a dedicat- ed page that is accessible to prospective clients through the veterinarians.com website and may con- tain a link to the practices' own websites. • Zip code search: Pet owners search for veterinar- ians via a zip code search feature; all participating practices in and around the given search area are listed. • Appointment requests: clients request an appoint- ment by using a dedicated veterinarians.com phone number to call the clinic, which allows the practice and veterinarians.com to track calls and appoint- ments generated from the website. • integrated software: recently, veterinarians.com launched a new feature that integrates appointment scheduling into the practice management system, allowing clients to request specific appointment times as available within the practice schedule. • Recorded calls: calls through the veterinarians.com phone line are recorded, which provides a way for practice owners and managers to review inbound calls, objectively measure results, and train and sup- port their practice team on effective client manage- ment skills. • only pay for results: Veterinarians.com is a pay- as-you-go service; the practice only pays ($50 per client) when a new client comes through the door. Practices are billed monthly, and only billed if new clients were generated the previous month. in our hands as a new business, generating new clients is our top priority. The promise of new clients is certainly appeal- ing and, over the past six months, we have seen one to three new clients per month referred through veterinar- ians.com. we anticipate that number will grow incre- mentally. at an average transaction value of approxi- mately $150 per visit, veterinarians.com refers approx- imately $450 in projected monthly revenue.

Articles in this issue

Links on this page

Archives of this issue

view archives of Today's Veterinary Practice - JUL-AUG 2014