Today's Veterinary Practice

JUL-AUG 2014

Today's Veterinary Practice provides comprehensive information to keep every small animal practitioner up to date on companion animal medicine and surgery as well as practice building and management.

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| PracTice Building Today's Veterinary Practice July/August 2014 62 tvpjournal.com ferent outlets, both with the same end goal—to find new clients for our practice. we currently utilize both platforms and find them value added for our specific situation. we actively manage our profile pages, track calls, and refine how we approach our telephone service behaviors. SUMMARy with more than six months' experience in utilizing each of the platforms described in Parts 1 and 2 of this article in a real world clinical setting, we have reached the conclusion that veterinary practices and practice teams can benefit from one or more of these technologies in tangible ways. not every solution is the best fit for every practice, but when utilized cor- rectly, client engagement tools can help you find new clients, enhance your interaction with clients, and keep them coming back. n Travis Meredith, DVM, MBA, Diplomate ACT, is Con- tributing Medical Editor of Today's veterinary Practice, and co-owner of Affinity Vet- erinary Center, Malvern, Pa, and Vice President of Member Services for Calico Financial. He received his DVM from Texas A&M University and his MBA from UNC—Chapel Hill. Christine Meredith, VMD, is co-owner of Affinity Veteri- nary Center, Malvern, Pa. She received her VMD from Uni- versity of Pennsylvania School of Veterinary Medicine. What does value added mean? The marketing definition for value added is creation of a competitive advantage by bundling, combining, or packaging features and benefits that result in greater customer acceptance. (Practical Techniques From The NAVC Institute continued from page 48) PRoGnoSiS The overall prognosis following PU is good, with around 90% of clients reporting a satisfac- tory long-term quality of life. 4,5 FluTd = feline lower urinary tract disease; Pu = perineal urethrostomy references 1. williams J. Surgical management of blocked cats. which approach and when? J Feline Med Surg 2009; 11:14-22. 2. wilson GP, Harrison Jw. Perineal urethrostomy in cats. JAVMA 1971; 159:1789-1793. 3. Sackman Je, Sims MH, Krahwinkel dJ. Urodynamic evaluation of lower urinary tract function in cats after perineal urethrostomy with minimal and extensive dissection. Vet Surg 1991; 20:55-60. 4. ruda L, Heiene r. Short- and long-term outcome after perineal urethrostomy in 86 cats with feline lower urinary tract disease. J Small Anim Pract 2012; 53:693-698. 5. Bass M, Howard J, Gerber B, Messmer M. retrospective study of indications for and outcome of perineal urethrostomy in cats. J Small Anim Pract 2005; 46:227-231. Clara S.S. Goh, BVSc, MS, Diplomate ACVS, Founding Fellow Surgical Oncology, is a faculty sur- geon at Colorado State University College of Veterinary Medicine and Biomedical Sciences. She graduat- ed from Sydney University (Austra- lia), and completed her internship, surgery residency, and surgical oncology training at CSU. Howard B. Seim III, DVM, Diplomate ACVS, is on the surgical team at Colorado State University College of Veterinary Medicine and Biomedical Sciences. He was chief of CSU Small Animal Surgery and founder of VideoVet, a veterinary surgery continuing education video series (videovet.org). He was selected as the NAVC 2009 Small Animal Speaker of the Year. He received his DVM from Washington State University, and completed a 2-year surgical residency at The Animal Medical Center in New York City. SAVe The DATe The nAVC institute 2015 takes place July 26 through 31 in orlando, Florida.

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