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TODAY'S VETERINARY NEWS SURVEYS & STUDIES U.S. Consumers Expect Businesses to Engage in Social Networking July 2012—American consumers now expect to find and follow businesses on the Internet beyond their corporate website, according to research released by 1&1 Internet, Inc (1and1.com), a global leader among web hosts. A sur- vey of 468 U.S. consumers1 showed 78% of respondents require businesses to be active in social media for brand recognition on the Web. Social media platforms are gaining respect from con- sumers as a way of engaging with businesses in addition to their websites. In fact, 89% of the consumers surveyed said consistent branding online should be high on a com- pany's priority list. Two-thirds of consumers (67%) ranked Facebook and Twitter as the top social networks for their engagement with online brands, while 46% considered multimedia platforms like YouTube, blogs and forums to be effective in generating online branding. Oliver Mauss, CEO of 1&1 Internet, Inc, encourages busi- nesses to understand the value of maintaining a web pres- ence to support their brand or initiative. He comments, "A website and social media presence delivers business own- ers and entrepreneurs the opportunity to reach a broader audience that otherwise may go untouched. tial aspect of marketing in a society that bestows trust and worth into what they can access online". 1&1 offers high-quality web solutions, including 1&1 It's an essen- MyWebsite, a website solution for customers looking to take their first steps with online branding. Customized for over 200 business sectors, including veterinarians, the tool is a professional and user-friendly resource for getting online. 1&1 MyWebsite makes it easy to embed YouTube videos and links to sites like Facebook and Twitter. Online marketing, search marketing, design, content, and manage- ment features are all tailored to help veterinarians build and maintain a website. 1. Survey conducted by WIRED magazine on behalf of 1&1 Internet Inc, with 468 U.S. adult participants. New Studies Support Use of Novifit Tablets for Cognitive Dysfunction May 2012—Results from a combination of new research studies of aged dogs and cats, conducted by CanCog Technologies, Inc, suggest Virbac Animal Health's (virbacvet.com) NOVIFIT (NoviSAMe) Tablets can diminish the ef- fects of age-related cognitive dysfunction syndrome (CDS) in senior dogs and cats. NOVIFIT Tablets contain S-adenosylmethionine (SAMe), a molecule naturally present in the body. A SAMe deficiency has been found in humans with Alzheimer's disease. The results suggest that NOVIFIT tablets improve executive function—cognitive processes, such as attention, problem solving, and working memory—in both dogs and cats, but has no effect on either short- or long-term memory based on the dose and treatment duration used in the current study. "NOVIFIT (NoviSAMEe) Tablets Improve Executive Function in Aged Dogs and Cats: Cognitive Dysfunction Syndrome" was presented at the 6th Annual Canadian Conference on Dementia (October 2011). Research results are published in the International Journal of Applied Research avail- able at jarvm.com/articles/Vol10Iss1/Lobprise.pdf. CLIENT RESOURCE New Purina Smartphone App Helps Keep Pet Health in Check May 2012—A new application from Nestlé Purina PetCare allows clients to keep their pets' pertinent health data at their fingertips. Veterinary appoint- ments, a reminder to visit the groomer, the location of the nearest emergency pet hospital—all can be entered for easy mobile access. Available for download from both iTunes and Android Market Play Store as well as from walmart.com/Purina, the free Purina Pet Health Smartphone App also lets pet owners enter specific pet health information. 10 Today's Veterinary Practice July/August 2012 NEW PRODUCT Merck Animal Health Announces Activyl and Activyl Tick Plus June 2012—Merck Animal Health an- nounced the U.S. release of Activyl and Activyl TickPlus. The topical, once-a- month treatments are the first to use bioactivation to kill fleas. The ectopar- asiticide con- tains indoxa- carb, which is unique to ani- mal health and has no known resis- tance in fleas. Activyl, for dogs and cats, not only kills adult fleas, but also disrupts the flea's life cycle by inhibit- ing the development of flea larvae. Ac- tivyl TickPlus, only for dogs, controls both fleas and ticks, containing per- methrin, an acaricide with proven ef- ficacy against ticks. The products will be only available through licensed vet- erinarians. For more information visit merck-animal-health-usa.com.