Today's Veterinary Practice

JUL-AUG 2012

Today's Veterinary Practice provides comprehensive information to keep every small animal practitioner up to date on companion animal medicine and surgery as well as practice building and management.

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PUBLISHER'S MEMO Congratulations to Our Survey Prize Winners! T he May/June 2012 issue of Today's Veterinary Practice marked one year of publishing this incredibly well-received and successful journal. Thank you for making us feel so welcome and rest assured that we will continue our commitment to providing timely, practical, high-quality content for the discerning veterinary professional—from practitioners to veterinary technicians and students to faculty. Our first reader survey in the same issue has provided valuable feedback in terms of topics you would like to see covered, general comments on how we are doing, and statistics on various usage patterns. We were delighted by the reader comments and have provided a brief compila- tion in the next column. 2012 READER SURVEY PRIZE WINNERS Three respondents to our survey were randomly drawn to receive prizes—congratulations to the following winners! UÊFirst Prize (Hot Dog Veterinary Controller and Large Blanket from Augustine Biomedical + Design; value, $1995): T.R., DVM, Grand Island, New York UÊSecond Prize ($1000): D.J., DVM, Orwigsburg, Pennsylvania UÊThird Prize ($500) W.L., DVM, Charlotte, North Carolina We sincerely thank Augustine Biomedical + Design (augustinebiomedical.com) for generously donating the reader survey first prize. SURVEY HIGHLIGHTS Here are some of the statistics from the survey that we found most interesting: UÊ60% of respondents read most or all of the journal (75%–100%) and 33% read half or more. UÊ78% reported that the information in our pages was often useful, while another 22% found it sometimes useful. UÊThe desired approach to a clinical topic was 2 to 3 articles (48%), followed by 4 to 6 articles on a topic (39%). UÊOnly 25% look up data online daily, 44% once or twice a week, 18% once or twice a month, and 13% never. UÊ66% prefer to earn CE at conferences/in-person venues versus a combined 27% choosing online/webinar CE. UÊ47% frequently refer cases to specialists; 53% occasionally refer. Oncology and dental procedures, in particular, were noted as reasons for referral. UÊ81% reported that their practices did not offer feline-specific services. 8 Today's Veterinary Practice July/August 2012 READER COMMENTS Many respondents complimented the approach of our journal in meeting their needs. Here is a sampling of their comments: I like the fact that the journal contains really useful infor- mation and is not just a compilation of research articles. Many of the articles are a great concise review of things one may be a bit rusty with. —M.B., VMD, Sharon Hill, Pa. We have come so far in the 30 years I have been a veteri- narian, so it's good to see new things comprehensively and thoroughly presented. —L.D., DVM, Edgewood, New Mexico I find the format easy to read in the short bursts of avail- able time that I have. The information is useful and practical. —M.M., DVM, Salem, New York Great periodical. I tend to read the hard copy vs digital because I can squeeze in the reading between patients and daily activities when computer is not accessible. —Y.G., DVM, Fort Scott, Kansas I find TVP very informative, easy to read, and very useful in everyday practice, which helps me keep up to date on important issues and current therapies. —D.H., DVM, Lyman, Massachusetts I really enjoy reading the articles in TVP. I feel it is very insightful and often a good refresher! —S.A., VMD, Jersey City, New Jersey Great journal! I am glad that I was introduced to it recently. — J.W., DVM, Saginaw, Michigan This is one of my favorite journals. I take the journals to work and keep them there for future reference. The articles seem to be more in tune with what is actually occurring in practice. —S.B., VT, Lake Elsinore, California Outstanding content in every issue. Keep it up! — J.M., DVM, Mankato, Minnesota Great articles! Absolutely love reading the journal as soon as I get it in the mail. —A.P., DVM, Parkland, Florida At our monthly staff meetings we do staff enrichment and I get most of my information from your journal. —S.H., DVM, Watertown, Wisconsin Grateful to have this journal available—information is thorough and applicable to general practice. —G.B., DVM, Cookeville, Tennessee Since ongoing feedback helps us better meet the needs of our readers, I invite you to fill out surveys throughout the year. Either download a PDF for faxing or emailing (tvpjournal. com/survey2012.pdf) or fill out the online survey at tvpjour- nal.com/survey. Thank you all for participating in our reader survey. Your suggestions and comments help make our journal a must-read for the busy practitioner! —Nick Paolo, Publisher

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