Today's Veterinary Practice provides comprehensive information to keep every small animal practitioner up to date on companion animal medicine and surgery as well as practice building and management.
PUBLISHER'S MEMO
What's Trending at Today's Veterinary Practice
W
elcome to our fourth issue of Today's Veterinary Practice and the first issue of 2012! We're starting this year on a
high note—with incredible feedback from our readers and the industry plus an exciting line-up of articles that our editorial team has put together to make sure we're providing readers with the highest-quality information available in veterinary medicine.
To the Land of Disney Another highlight to the start of this year was exhibiting at our first conference, the NAVC Conference in Orlando, Florida. Working in the booth and talking face-to-face with current and potential readers was, as a certain credit card commercial would say, priceless. The enthusiasm readers had for Today's Veterinary Practice was both encouraging and rewarding. An amazing amount of work goes into developing a new publication and knowing that we were hitting the mark and already making a difference in the lives of veterinary patients is what makes all the hard work worth it. If you've never been to the NAVC Conference,
add it to your list of trips to make in your lifetime—sooner rather than later. The two exhibit halls, amount of continuing education, and evening events, just to name a few things, provide an immersive experience that combines learning with fellowship, fun, and a view into what the rest of the veterinary world is doing.
Targeting the Student Generation Finally, 2012 marks the start of offering a free print subscription of Today's Veterinary Practice to all third- and forth-year students at U.S. veterinary colleges! This was an idea that our Editor in Chief, Dr. Lesley King, as well as our entire editorial
10 Today's Veterinary Practice January/February 2012
team, felt very strongly about. We want to provide students on the verge of graduating and pursuing their own career paths within veterinary medicine a resource that they can continue to rely on in their future endeavors. As Dr. King mentions in her editorial, Make Learning a Lifestyle (page 6), we believe that the printed word continues to play a vital role in ongoing veterinary education.
Why Fill Out a Subscription Form? You may wonder why we continue to encourage our readers to fill out subscription forms for the journal when most of you are already receiving it. First of all, filling out a form allows us to make
sure we have your correct address and contact information on file (which we do not sell to anyone else). It also allows you to renew your subscription for three years as well as customize your subscription. For example, perhaps you are receiving it at your practice but would prefer to receive the journal at home. Secondly, by filling out a subscription form, your
subscription is considered requested for U.S. Postal Service purposes and allows the USPS to deliver the journal more efficiently. Since we are a new journal, we rely on our
readers to officially subscribe and confirm they wish to receive the journal. Now that you've had a chance to get to know us over the past few issues, filling out a subscription form signifies your appreciation for the high-quality, peer-reviewed content we dedicate ourselves to providing in each issue! You can find a subscription form on page 73; you can also sign up online or download a form at todaysveterinarypractice.com/subscribe.
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