Contents of Today's Veterinary Practice - JAN-FEB 2012

Today's Veterinary Practice provides comprehensive information to keep every small animal practitioner up to date on companion animal medicine and surgery as well as practice building and management.

Page 14 of 83

TODAY'S VETERINARY NEWS
Enhancing Preventive Health Care January 15, 2012—At the NAVC Conference 2012, the Partnership for Preventive Pet Healthcare presented data from a 2011 online survey of veterinary professionals. The results revealed that declining pet health care visits are recog- nized as a significant issue and veterinarians feel this is a result of the economy, owner reliance on the Internet, communication issues between veterinary
professionals and owners, and lack of owner educa- tion. Based on the findings of this research as well as interviews with veterinary professionals and pet owners, the Partnership for Preventive Pet Healthcare is developing practical programs and tools that can be used quickly and easily to enhance the effectiveness of preventive care discussions and services. To learn more about the various tools available to practices, visit pethealthpartnership.org.
NEW PRODUCTS New FeLV Vaccine in Subcutaneous
Injectable January 15, 2012—Merial (merial.com) recently announced that a new version of their PUREVAX Recombinant Leukemia Vaccine will be available in early spring 2012. This newest addition to the only nonadjuvanted line of feline vaccines in the U.S. allows the vaccine to be administered subcutaneously, features improved potency, and has a lower antigen concentration than the previous vaccine. PUREVAX Recombinant FeLV uses recombinant canarypox-vectored vaccine technology, which stimulates FeLV-specific cell- mediated immunity. For additional tion, visit Merial's website.
informa- (News continued on page 46)
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January/February 2012 Today's Veterinary Practice 13