Today's Veterinary Practice

SEP-OCT 2016

Today's Veterinary Practice provides comprehensive information to keep every small animal practitioner up to date on companion animal medicine and surgery as well as practice building and management.

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IMPORTANT SAFETY INFORMATION: Do not use REVOLUTION on sick, weak, or underweight cats. Use only on cats 8 weeks and older. Side effects may include digestive upset and temporary hair loss at application site with possible inflammation. In people, REVOLUTION may be irritating to skin and eyes. Wash hands after use. See Brief Summary of full Prescribing Information on page XX. All trademarks are the property of Zoetis Services LLC or a related company or a licensor unless otherwise noted. ©2016 Zoetis Services LLC. All rights reserved. REV-00298 Advantage® is a trademark of Bayer. Frontline® Plus and Frontline® Top Spot® are trademarks of Merial. Capstar® is a trademark of Novartis Animal Health. 1 The U.S. fl ea control and heartworm markets. Brakke Consulting, Inc. December 2013. 2 Vetinsite™ Analytics 2016. Zoetis Data on File. 3 McTier TL, Shanks DJ, Jernigan AD, et al. Evaluation of the eff ects of selamectin against adult and immature stages of fl eas (Ctenocephalides felis felis) on dogs and cats. Vet Parasitol. 2000;91 (3-4):201–212. 4 Dryden MW, Smith V, Payne PA, McTier TL. Comparative speed of kill of selamectin, imidacloprid, and fi pronil-(S)-methoprene spot-on formulations against fl eas on cats. Vet Ther. 2005;6(3):228-236. 5 Dryden MW, Payne PA, Smith V. Effi cacy of selamectin and fi pronil- (S)-methoprene spot-on formulations applied to cats against adult fl eas (Ctenocephalides felis), fl ea eggs, and adult fl ea emergence. Vet Ther. 2007;8(4):255-262. 6 McCoy C, Broce AB, Dryden MW. Flea blood feeding patterns in cats treated with oral nitenpyram and the topical insecticides imidacloprid, fi pronil and selamectin. Vet Parasitol. 2008;156(3-4):293-301. 7 Levy JK, Snyder PS, Taveres LM, et al. Prevalence and risk factors for heartworm infection in cats from northern Florida. J Am Anim Hosp Assoc. 2003;39(6):533-537. 8 Atkins CE, DeFrancesco TC, Coats JR, Sidley JA, Keene BW. Heartworm infection in cats: 50 cases (1985-1997). J Am Vet Med Assoc. 2000;217(3):355-358. a,b,c Values with unlike superscripts are signifi cantly diff erent (P< 0.05). Statistical signifi cance was calculated on geometric mean fl ea counts, not a percent reduction of fl eas. a Indicates that it is not statistically diff erent than nontreated controls (not shown). Live fl eas were combed and counted from each of 5 cats per treat- ment group at each time point (i.e., 6, 12, 24 and 48 hours after treat- ment/infestation). Counts for 2 cats that were infested with 50 fl eas each were excluded from the analysis. *Data collected 48 hours past the 28-day period demonstrated that REVOLUTION remained highly eff ective up to day 30. heartworms, cats were infected at the same rate. 7 So don't skip the heartworm preventive discussion and recommendation with your cat owner clients, even if they have indoor-only cats. A study conducted by Dr. Clarke Atkins of North Carolina State University found that one out of four cats with a proven heartworm infection were described by their owners to be indoor- only cats. You rely on your clients' description of their pets, and this study shows that indoor-only cats are not completely protected and/or clients do not accurately tell you the true status of their cats. 8 Moreover, heartworm infection affects cats differently than it does dogs. Cats can develop a syndrome called heartworm associated respiratory disease (HARD). "Without regular monthly prophylaxis, larval infections can cause ongoing clinical signs of HARD that are difficult to diagnose and impossible to treat. Sudden acute signs of adult heartworm infection can be life- threatening or fatal. We need to make sure that cat owners understand that prevention is the best medicine for their feline family member," said Dr. Annette Litster, BVSc, PhD, FANZCVSc, MMedSci, Specialist in Feline Medicine, CAD Veterinary Specialty Operations, Zoetis. REVOLUTION also treats and controls ear mite (Otodectes cynotis) infestations, as well as hookworm (Ancylostoma tubaeforme) and roundworm (Toxocara cati) infections. Cats Deserve Safe, Broad-Spectrum Protection REVOLUTION is a safe option for cats and their families because after application the cat doesn't have to be separated from family members, other household pets or furniture as is the case with some other preventives. You don't have to risk interrupting the human-animal bond when recommending REVOLUTION. REVOLUTION is also the number one recommended flea and heartworm preventive by veterinarians like you, 2 is safe for kittens 8 weeks and older, and safe for pregnant and lactating cats. With the proven safety and history of REVOLUTION, you can feel confident when you recommend it to your clients. To learn more about REVOLUTION, visit revolution4catsdvm.com or contact your Zoetis Sales Representative. 10.

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