Today's Veterinary Practice

JUL-AUG 2012

Today's Veterinary Practice provides comprehensive information to keep every small animal practitioner up to date on companion animal medicine and surgery as well as practice building and management.

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TODAY'S VETERINARY NEWS NEW PRODUCTS First Three-Day Oral NSAID Approved for Cats June 2012—Novartis Animal Health US, Inc has launched Onsior (robena- coxib), the first three-day NSAID (non-steroidal anti-inflammatory drug) for relief of pain and inflammation associated with orthopedic surgery, ovariohysterecto- my, and castration in cats. In U.S. field stud- ies, over 80% of cats did not need rescue therapy, demonstrating the effectiveness of Onsior tablets. Onsior is quickly eliminated from the blood, while persisting longer at the site of inflamed tis- sue, as demonstrated in a tissue cage model (clinical significance unknown). The tissue selectivity characteristic of Onisor allows for 24 hours of pain relief with once-a-day administration for up to three days. For complete details re- garding indications, refer to the Onsior Summary of Product Characteristics, available at us.onsior.com. CLIENT RESOURCE CareCredit Mobile Site for Owners and App for Practices June 2012—CareCredit continues to make care possible with mobile- optimized technology and features that give pet owners convenient ways to learn about and apply for CareCredit's health care credit card on their smartphone or the practice's iPad or tablet device. The smartphone-optimized website (carecredit.com) and app (carecredit. com/provider/tablet) put CareCredit information and key website functions at pet owners' fingertips. With the app, a practice-owned iPad or other tablet device can be used by clients while they are in the veterinarian's office to learn about CareCredit, view monthly payment options and amounts, and apply on their own. "Our goal was to provide additional convenience for mobile device users," said David Fasoli, CEO and President, CareCredit. EDUCATIONAL OPPORTUNITIES International Veterinary Senior Care Society's First Lecture Series May 2012—The International Veterinary Senior Care Society (IVSCS) is pleased to announce its first collaboration for lecture presentations, to be held in conjunction with the 2nd Annual CanCog Conference on Behavior, Cog- nition and Aging in Companion An- imals. The confer- ence will be held August 16 to 17, 2012, in Toronto, Canada. Specific lectures by IVSCS speakers will be presented the morning of Friday, August 17, including Dr. Dave Bruyette (The Value of Senior Wellness Testing), Dr. Susan Little (Senior Cats—Eval- uating Weight Loss), and Dr. Heidi Lobprise (Teeth Get Old, Too!). Additional informa- tion on the conference, including other Can- Cog presentations, can be found at www. canineconference.com. 12 Today's Veterinary Practice July/August 2012 ANNOUNCEMENT Heartworm Prevention Significantly Increases May 2012—Merial announced first quarter growth in the number of doses of heartworm preventives delivered to dog owners in the U.S., a positive sign as the veterinary industry rallies to increase year-round heartworm protection. According to Market Dynamics, Inc, which shares statistics for all vet- erinary products sold, 12% more doses of heartworm preventives have been provided by veterinarians in the first three months of 2012 than in the corresponding pe- riod in 2011. More than 5700 individual veteri- nary professionals and 3100 veterinary clinics nationwide have joined the 12.12.12 Campaign since it was launched by Merial in January, taking part in the initiative to increase the number of dogs receiving monthly doses of heartworm preventive. Participants in the 12.12.12 Campaign receive monthly support from Merial that includes staff training materials, tips on how to effectively advocate for year-round heartworm disease prevention with clients, incentives for pet owners, and access to information and tools to mea- sure overall clinic progress. To learn more about 12.12.12 and take the pledge, visit join121212.com. For the latest breaking veterinary news, go to Facebook.com/TodaysVeterinaryPractice ImproMed Software Releases Latest Version of Advantage+ June 2012—ImproMed, LLC (im- promed.com), a subsidiary of Butler Schein Animal Health, has released Advantage+ v30.355 Standard and Equi n e softwa re packages for veteri- nary prac- tices. This version focuses on inven- tory management and laboratory equipment communication, includ- ing online help features, greatly reducing time spent on order pro- cessing and increasing accuracy with automatic pricing updates. In addition, Advantage+ users now have the ImproMed Universal Lab Reader, a new feature that provides a communication link between in- house laboratory equipment and reference laboratories, with a di- rect import to patients' medical re- cords. To download supporting doc- umentation, Advantage+ users can visit the ImproMed Community Ac- cess Network (iCAN) at impromed. com/ican.

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